The crocodile in your wardrobe


A love for the game, a passion for innovation and a certain French elegance. Since 1933, the story of Lacoste has mirrored that of its founder, René Lacoste, the French tennis legend who revolutionized the everyday wardrobe.

René Lacoste

The birth of the crocodile

In the excitement of the Roaring Twenties, the young and talented tennis player René Lacoste is already making an impression with his elegant game, his sense of fair play and his originality, that ten years later, is to become a signature of the brand.

Robert George Logo

1923 – The first crocodile, the birth of a symbol

After a Davis Cup match in Boston, an American journalist baptizes René Lacoste “The Alligator” in reference to a bet between the tennis player and his coach over a crocodile suitcase. Artist Robert George brings the crocodile logo to life in 1927.

Simone Thion de la Chaume

1927 – The love match: Simone, golf champion

Simone Thion de la Chaume, future wife of René Lacoste takes the British Girls Amateur Golf Championship in 1924, then goes on to become French champion an incredible thirteen times.

Lacoste Court 1928

1928 – Courts and courses: the new playing fields

As a tribute to the four legendary Musketeers, including René Lacoste, the legendary stadium of Roland Garros is built near Paris. Lacoste becomes an official partner in 1971. At Saint-Jean-de-Luz, the Chantaco golf course sees the day through the initiative of Simone’s father, René Thion de la Chaume. A symbol of the Lacoste family’s elegance, it has hosted the Lacoste Ladies Open de France since 2012.

Lacoste 1933

1933 – Lacoste becomes a stuff of legend

The polo revolution wins over the world, and not just the sport of the sport. With his first advertising campaign, René Lacoste officially launches the brand, enters the world of fashion and launches a legend.

Lacoste 1951

1951 – Lacoste sees life in colour

Every season has its colours! In 1951 René Lacoste unveils monochromatic polos followed by striped polos. In 1958, a Lacoste children’s collection is launched.

Lacoste 1970

1970s – International campaigns

Present internationally since the 1950s, Lacoste begins to create international advertising campaigns in the 1970s, celebrating the brand’s sporting heritage and elegant style à la française.

This was a brief travel trough time so that you could get to appreciate the the history of one of the most renown brands in the world. You may wonder what happens after the 70s? Well be sure to check the international Lacoste assembly in march 2021 to get to know the brand better.


Dreaming for the best time: the LV Escale collection by Louis Vuitton - ZOE  Magazine

Heralding sunnier days to come, Louis Vuitton’s LV Escale collection is infused by a tie-dye vibe, perfect for a laid-back summer’s day.



This year’s summer collection was inspired by shibori, the age-old Japanese technique that consists of twisting and knotting fabric before dying it. Three colorways compose the summery wardrobe: a gradation of deep blues, reminiscent of the traditional indigo used in shibori, beachy pastels recalling pink sands and blue skies, and a deep pink and red variations inspired by traditional beetroot dyes.

Dreaming for the best time: the LV Escale collection by Louis Vuitton - ZOE  Magazine


Across a comprehensive collection of ready-to-wear, accessories, and shoes, the LV Escale collection also enlivens some of Vuitton’s most iconic leather goods models such as the Onthego, Neverfull, Keepall, Speedy, and NéoNoé.

Louis Vuitton Escale Tie Dye Summer 2020 Collection - Handbagholic


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via: Louis Vuitton


102984 Bvlgari Serpenti

Not to be confused with the Bulgarian ethnicity though. The brand is quite the mish mash, an Italian brand created by a Greek. Okay let’s get into it. Bvlgari is famous for making some of the most expensive commercial jewelry. Obtaining a Bvlgari piece could mean that you are quite successful in a financial matter or you just love the person that you are getting it very much. In both cases you will be making the right choice by getting one. They are a stamp of quality. When people buy them they usually have no complaints. The jewels last a lifetime.

Bvlgari B.Zero1 4-Band Black Ceramic 18K Rose Gold Band Ring Size 51 |  Reebonz United Arab Emirates

If you are looking for something more extravagant and have 16000 dollars laying around you could buy a Bvlgari watch. They are a sight to behold. Expensive, extravagant and authentic. I could describe them as a pocket art work.

BVLGARI Octo Finissimo Automatic In Titanium With Bracelet – HODINKEE Shop

As you can see Bvlgari makes everything from sunglasses to premium jewelry. If you have the credit for it ,I don’t see a reason to overlook the brand. It really is worth the price that you pay.

Wardrobe Essentials Everyone Should Own

Although most of us have traded our jeans and dresses for sweatpants and slippers for the time being, solid wardrobe essentials are forever. Let’s face it—none of us know how long this quarantine will last, but a closet with a reliable foundation of clothes will make it easier for you to maintain your new work-from home-routine (not to mention, help you get back up to speed once the coronavirus has passed). That’s why the concept of a wardrobe staple is so enduring: A closet built on a streamlined selection of items makes day-to-day dressing infinitely easier. (There’s little guesswork required.)

If you don’t know where to begin when it comes to building up the “essentials” section of your closet, the pieces below should serve as an excellent primer. Plain white tees, LBDs, and ballet flats will always have a place in our wardrobe, but now more than ever, we’re looking to a new kind of timeless classic—and the 10 styles in the gallery ahead are those you can mix and match for years to come. Whether your newest home project is cleaning out your closet and starting from scratch, or you just want something other than pajamas to wear right now, ahead are the wardrobe essentials everyone should own.

The Easy Jeans

We may be living in sweatpants these days, but denim will never go out of style. The new classic is the easy jean—a slouchy, high-waisted straight leg that looks equally chic with a pair of pumps or dad sneakers

Reformation Cynthia High Waist Relaxed Jeans

The Versatile Layer

Everyone owns a T-shirt they love by now—but nothing beats the cool factor of a tank top. In addition to being a solid base layer, today’s tank tops have asymmetrical necklines and ultrathin straps that are meant to be shown off come sunnier days ahead (literally and figuratively). Whether you style it with a pair of high-waist jeans or a pair of baggy sweatpants, or wear it under a slip dress, no closet is complete without.

BDG sleeveless bodysuit

The Statement Blazer

A great blazer is a true workhorse in any wardrobe. Need an extra something to pull together an office look? Turn to a blazer. A great outerwear substitute when it’s not quite cold enough for a heavy coat? Again, a blazer. The can’t-go-wrong jacket to throw on over your cocktail dress for Zoom happy hour? You know the answer.

Billie the Label Side Tie Blazer
topshop pinstripe crop blazer

These are some of the best solutions for the upcoming autumn season to refresh your style. Is it time to upgrade the wardrobe?

Via: Glamour

The High Fashion Coloring Book Ready to Brighten Up Your Lockdown


While the lively back-and-forth between Colbi Mugrabi, founder of multidisciplinary media brand Minnie Muse, and artist and designer Sarah Coleman might make it seem as if they have been lifelong friends, it turns out the backstory to their new collaborative coloring book is a little more serendipitous. “I actually bought one of Colby’s sweatshirts from the Gagosian bookstore a while back and posted it on my Instagram story; then we started messaging,” says Coleman. “I think we recognized we have a shared aesthetic, in that we both like to bring humor into everything that we do.” On this, Mugrabi agrees: “It’s kind of like the ultimate quarantine friendship—we had actually never even met in person until a few weeks ago!”

All the same, their creative synergy was obvious from the get-go. “Back in March, we started talking about the projects we’ve been spending our time on during quarantine, and we came up with the idea of the coloring book just as a way for ourselves and for others to get creative,” says Mugrabi. “We really bonded over our love for Prada, and that was the first page we did. At the beginning, this was more of a fun project for us than anything. We asked ourselves, if we could be quarantined in a Prada room, what would it look like?

”The project quickly expanded into a fully-fledged coloring book titled Color-me, now available for free as a digital download, featuring eight interior vignettes inspired by a carefully curated selection of their favorite brands. Ranging from the offbeat, craft-inflected vision of Jonathan Anderson’s Loewe, here packed to the rafters with a number of the label’s most memorable artist collaborations, to an ode to Fenty that features Rihanna herself riding on the back of the motocross bike, the book vividly re-creates the feeling of stepping into the minds of some of their most admired designers.

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Image may contain Building and Architecture

A more underground brand

Spring Summer 2014 Campaign (BIMBA Y LOLA)

What I’m about to show you is a brand from Spain that is often overlooked. Spain is not a country that is famous for it’s fashion scene however there are some solid brands that need more attention. Bimba y Lola, a relatively new brand established in 2005 gained significant popularity in Spain. When I said that it needs more attention I meant that the brand definitely needs more recognition worldwide.


The brand is famous with it’s quality and modern kind of hipster design. It is loved by the people there and the brand is widely known. I would strongly advise you to check it out when you are travelling around Spain. You will be amazed by the brands that that exist around the world.

When did fashion became mainstream?

When you think about it clothing was always a symbol of social status. The kings and queens wore the expensive materials that were handpicked for them while the peasants wore what they were able to find. Clothes however served a different purpose then. People didn’t wear old racks to show that they are poor you know. Ever since we evolved into homo sapiens we had some form of clothing to keep us warm. In case you are curious, the oldest fashion brand functioning today is Hermes. The brand was established in 1837 creating modern fashion as we know it today.

This wasn’t so long ago when you think about it, in historical perspective at least. People before that didn’t have brands to chose from. They either made their own clothes ore the bought them from a master tailor. Today we are very lucky to be able to choose from so many different styles and brands. We will see how fashion develops from now on.


Moschino - Ad Campaign in Spring/Summer 2006 / Fashion ads ...

What is your LOVE for Moschino? If you are familiar with the brand you will understand. If you are not, let me tell you a bit about it. In 1983 Franco Moschino decided to establish a brand so controversial, so brave that it managed to breach the fashion scene and establish itself as a premium brand that has created its own distinct style and people love it.

Moschino Fall Winter 2019 advertising campaign! ...

It has a brave way to showcase itself by embedding feminine details in men’s clothing and reverse. People love the avantgarde easiness that the brand represents. This is in my opinion one of the brands that still hasn’t filtered the things that they put out. That is why I believe the brand will keep on succeeding by keeping this design language.

Moschino 2016 Fall / Winter Ad Campaign | Fashion Gone Rogue

Miu Miu Is Prada’s Little Sister No More

Miuccia Prada’s Katie Grand-designed alter ego is all grown up and ready to rumble.

Miu Miu F/W 2019 advertising campaign

While Prada is busy reviving its fortunes with a creative symbiosis of past and future, tapping into its design roots, wrapping the hybrid results in a lively digital hubbub, kid sister Miu Miu has managed to capitalise on the momentum with a multi-faceted ad campaign for Autumn/Winter. It’s easy to imagine its splintery fusion of fashion, music and art proving particularly engaging for Miuccia herself, seeing how often Miu Miu has functioned as her own wayward fashion alter ego.

Continue reading “Miu Miu Is Prada’s Little Sister No More”

New Dior Boutique at 261 Rue Saint- Honore

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Dior is pleased to unveil a new boutique on Rue Saint-Honoré, in the heart of the French capital’s luxury and fashion district. This spacious contemporary showcase – spanning five levels — presents the ready-to-wear collections for women and men, leather goods, footwear, accessories and creations by Dior Maison and Dior Joaillerie.

Designed by the architect Peter Marino, a new stone edifice with double-height glass windows on the lower floors blends harmoniously with the remaining portions of the 18th-century building. Inside, five levels unfurl with soaring ceilings balanced by more intimate, residential-style spaces; furniture, finishes, and artwork take abstract and fluid forms, and soft colors bring serenity to the interior of the new boutique.

Exceptional furniture notably features chairs by Pierre Paulin, plant-like tables by Franck Evennou and gold and silver pieces designed by Mattia Bonetti. Each visit is a journey of discovery through the Dior heritage and codes. On the walls, revisited toile de Jouy canvas nods to the founding couturier’s first boutique, “Colifichets.” Symbols of refinement, the medallion chairs Monsieur Dior used for seating guests at his fashion shows are reinterpreted as ample armchairs.

As a final punctuation, Peter Marino underscored the timeless elegance of this Parisian building by placing, at its heart, a lush green courtyard, like a verdant parenthesis reminiscent of the gardens in Granville, Normandy, that Christian Dior so loved.
A veritable “refuge of the marvelous” – as Monsieur Dior defined the magic of couture –, this new address, located at 261 Rue Saint-Honoré, will open its doors in July 2020.

You haven’t worn real shoes if you haven’t heard of Baldinini

Baldinini - Spring/Summer 2006 Ready-to-Wear - milan - Fashion ...

A long time ago, 1910 to be precise a brand for shoes emerged as one of the biggest fashion conglomerates today. Critics have labeled it as the brand that makes the most comfortable shoes. Is this the truth? Well, could be. As far as I’m concerned they are a really comfortable experience.

Дамска Чанта - Еленова Кожа BALDININI - POSH.BG

Shoes however aren’t the only thing that they make. In fact they are also known for their stylish handbags which are one of the best if I might add. The brand is known worldwide as a stamp for quality. It is sometimes overlooked by young people which is a grave mistake if you ask me. Their products are great. What about you? Do you agree with the critics about the brand?

The Most Spectacular First Ladies

Many of the First Ladies are a stamp for fashion. They give inspiration to many women around the globe. Some of them may go over the top however. Wearing obscure outfits that can make you question their sanity.

Sheikha Moza

This lady is the wife of the Emir of Qatar, Sheikh Hamad bin Khalifa al Thani. By the way, the head of Qatar has two more wives. But it is Moza who most often appears with him at events and meetings with other heads of state.This is probably the sheikh’s favorite woman. She is not only beautiful but also smart. The wife of the Sheikh of Qatar is actively involved in the public life of her country: she runs the Education Fund and the Arab Democratic Fund.

She is also the mother of seven children. How she manages to look so spectacular after seven births at the age of 60 is a mystery ?!

Rosario Murillo


Rosario is the wife of the head of Nicaragua. She is not only the first lady of the state, but also a vice president. Together with her husband, she participated in the political life of Nicaragua.

The woman chooses extremely bright outfits and loves to wear jewelry. By the way, she wears a large number of bracelets and beads to attract abundance and good luck.


The wives of King Mswati III
Mswati is the king of the small African country of Swaziland. He has 15 wives and all wear national costumes, just like their polygamous husband.

The most spectacular and famous wife of the King of Swaziland is the young Ntando Dube (12th in a row). She became known for cheating on her husband with his Minister of Justice.

The girl acted extremely carefully: to see her lover, she dressed in a military uniform and thus fled the palace. The African passions did not last long: the king understood everything, fired the minister and drove the unfaithful wife out of the house.


Chantal Biya

This bright lady is the first lady of Cameroon. She became famous not only for her social activities, but also for her inimitable style: a 15 cm high hairstyle, striptease shoes, bright make-up, eyebrow tattoos and eye-catching outfits – all this is Chantal.By the way, Chantal’s hair is natural. Its length and density allow you to make the most unimaginable hairstyles.

A spectacular person, whatever you say! They call her an African style icon.

Unusual, colorful, spectacular. They say she is also charismatic, sincere and simple.

the first ladies of the state! And no dress code is a decree for them!