The crocodile in your wardrobe

A love for the game, a passion for innovation and a certain French elegance. Since 1933, the story of Lacoste has mirrored that of its founder, René Lacoste, the French tennis legend who revolutionized the everyday wardrobe.

The birth of the crocodile

In the excitement of the Roaring Twenties, the young and talented tennis player René Lacoste is already making an impression with his elegant game, his sense of fair play and his originality, that ten years later, is to become a signature of the brand.

1923 – The first crocodile, the birth of a symbol

After a Davis Cup match in Boston, an American journalist baptizes René Lacoste “The Alligator” in reference to a bet between the tennis player and his coach over a crocodile suitcase. Artist Robert George brings the crocodile logo to life in 1927.

1927 – The love match: Simone, golf champion

Simone Thion de la Chaume, future wife of René Lacoste takes the British Girls Amateur Golf Championship in 1924, then goes on to become French champion an incredible thirteen times.

1928 – Courts and courses: the new playing fields

As a tribute to the four legendary Musketeers, including René Lacoste, the legendary stadium of Roland Garros is built near Paris. Lacoste becomes an official partner in 1971. At Saint-Jean-de-Luz, the Chantaco golf course sees the day through the initiative of Simone’s father, René Thion de la Chaume. A symbol of the Lacoste family’s elegance, it has hosted the Lacoste Ladies Open de France since 2012.

1933 – Lacoste becomes a stuff of legend

The polo revolution wins over the world, and not just the sport of the sport. With his first advertising campaign, René Lacoste officially launches the brand, enters the world of fashion and launches a legend.

1951 – Lacoste sees life in colour

Every season has its colours! In 1951 René Lacoste unveils monochromatic polos followed by striped polos. In 1958, a Lacoste children’s collection is launched.

1970s – International campaigns

Present internationally since the 1950s, Lacoste begins to create international advertising campaigns in the 1970s, celebrating the brand’s sporting heritage and elegant style à la française.

This was a brief travel trough time so that you could get to appreciate the the history of one of the most renown brands in the world. You may wonder what happens after the 70s? Well be sure to check the international Lacoste assembly in march 2021 to get to know the brand better.

Wardrobe Essentials Everyone Should Own

Although most of us have traded our jeans and dresses for sweatpants and slippers for the time being, solid wardrobe essentials are forever. Let’s face it—none of us know how long this quarantine will last, but a closet with a reliable foundation of clothes will make it easier for you to maintain your new work-from home-routine (not to mention, help you get back up to speed once the coronavirus has passed). That’s why the concept of a wardrobe staple is so enduring: A closet built on a streamlined selection of items makes day-to-day dressing infinitely easier. (There’s little guesswork required.)

If you don’t know where to begin when it comes to building up the “essentials” section of your closet, the pieces below should serve as an excellent primer. Plain white tees, LBDs, and ballet flats will always have a place in our wardrobe, but now more than ever, we’re looking to a new kind of timeless classic—and the 10 styles in the gallery ahead are those you can mix and match for years to come. Whether your newest home project is cleaning out your closet and starting from scratch, or you just want something other than pajamas to wear right now, ahead are the wardrobe essentials everyone should own.

The Easy Jeans

We may be living in sweatpants these days, but denim will never go out of style. The new classic is the easy jean—a slouchy, high-waisted straight leg that looks equally chic with a pair of pumps or dad sneakers. 

The Versatile Layer

Everyone owns a T-shirt they love by now—but nothing beats the cool factor of a tank top. In addition to being a solid base layer, today’s tank tops have asymmetrical necklines and ultrathin straps that are meant to be shown off come sunnier days ahead (literally and figuratively). Whether you style it with a pair of high-waist jeans or a pair of baggy sweatpants, or wear it under a slip dress, no closet is complete without.

The Statement Blazer

A great blazer is a true workhorse in any wardrobe. Need an extra something to pull together an office look? Turn to a blazer. A great outerwear substitute when it’s not quite cold enough for a heavy coat? Again, a blazer. The can’t-go-wrong jacket to throw on over your cocktail dress for Zoom happy hour? You know the answer.

These are some of the best solutions for the upcoming autumn season to refresh your style. Is it time to upgrade the wardrobe?

Via: Glamour

The High Fashion Coloring Book Ready to Brighten Up Your Lockdown

While the lively back-and-forth between Colbi Mugrabi, founder of multidisciplinary media brand Minnie Muse, and artist and designer Sarah Coleman might make it seem as if they have been lifelong friends, it turns out the backstory to their new collaborative coloring book is a little more serendipitous. “I actually bought one of Colby’s sweatshirts from the Gagosian bookstore a while back and posted it on my Instagram story; then we started messaging,” says Coleman. “I think we recognized we have a shared aesthetic, in that we both like to bring humor into everything that we do.” On this, Mugrabi agrees: “It’s kind of like the ultimate quarantine friendship—we had actually never even met in person until a few weeks ago!”

All the same, their creative synergy was obvious from the get-go. “Back in March, we started talking about the projects we’ve been spending our time on during quarantine, and we came up with the idea of the coloring book just as a way for ourselves and for others to get creative,” says Mugrabi. “We really bonded over our love for Prada, and that was the first page we did. At the beginning, this was more of a fun project for us than anything. We asked ourselves, if we could be quarantined in a Prada room, what would it look like?

”The project quickly expanded into a fully-fledged coloring book titled Color-me, now available for free as a digital download, featuring eight interior vignettes inspired by a carefully curated selection of their favorite brands. Ranging from the offbeat, craft-inflected vision of Jonathan Anderson’s Loewe, here packed to the rafters with a number of the label’s most memorable artist collaborations, to an ode to Fenty that features Rihanna herself riding on the back of the motocross bike, the book vividly re-creates the feeling of stepping into the minds of some of their most admired designers.

Miu Miu Is Prada’s Little Sister No More

Miuccia Prada’s Katie Grand-designed alter ego is all grown up and ready to rumble.

While Prada is busy reviving its fortunes with a creative symbiosis of past and future, tapping into its design roots, wrapping the hybrid results in a lively digital hubbub, kid sister Miu Miu has managed to capitalise on the momentum with a multi-faceted ad campaign for Autumn/Winter. It’s easy to imagine its splintery fusion of fashion, music and art proving particularly engaging for Miuccia herself, seeing how often Miu Miu has functioned as her own wayward fashion alter ego.

The pioneers in an otherwise dead business

Before 1937 people believed that sunglasses were something that only the workers could wear. They were oldschool and there simply wasn’t a demand for them by the general public. In 1937 something revolutionary happened. Ray Ban was born and it became an instant classic, it was everything that people would want at the time. The brand was new,cool and practical,what’s not to love about it? It was brilliant.

Zara & The Romantics

Lexi Boling, Mona Tougaard and Xing are “The Romantics’ in Zara Spring 2020 Campaign.

Emrata

Since 2012 Emily Ratajkowski appeared on the treats magazine she has seen an enormous boost in popularity. She even starred in a few films. The model of polish descent has been praised by many magazines and fashion brands which in itself speaks a lot for her.

The most exquisite online fashion marketplace

When you shop online do you usually go directly to the site of the brand?

I don’t know about you but I typically have a site that offers different brands and a ton of sales. This post is not a commercial for Luisaviaroma. I decided to tell you about it because not only does the shop have it’s own fashion line but it also goes back a long time in history. In fact the first Luisaviaroma store was opened in 1930 by Luisa Jaquin.

The brave Belgian who took over Paris

When we talk about fashion we usually think about Gucci,LV, Prada,Fendi and so on. On the other hand Maison Margiela is often overlooked, people don’t even know of it. A brand that is of class higher than Louis Vuitton and also one of the few high fashion brands that is known to still keep the quality of their goods as it’s top priority.

Controversial Commercials

Have you ever seen a Benetton commercial, it is a sight to behold. Usually they are featuring some graphic images that trigger a lot of people. I however find them to be pretty interesting and fascinating so I decided to show you some of them:

 

 

Having problems? Face them wearing Prada.

I doubt that there is a person that has not heard the name Prada. I really doubt that. To remind those who forgot about it. Prada is a very old Italian luxury brand, recognized as one of the top fashion brands to have ever existed and today, I’m going to tell you about it.

The company was started in 1913 by Mario Prada and his brother Martino as a leather goods shop – Fratelli Prada – in Milan, Italy. Initially, the shop sold animal goods and imported English steamer trunks and handbags.

Mario Prada did not believe that women should have a role in business, and so he prevented female family members from entering his company. Ironically, Mario’s son harbored no interest in the business, so it was his daughter Luisa Prada, who took the helm of Prada as his successor and ran it for almost twenty years. Her own daughter, Miuccia Prada, joined the company in 1970, eventually taking over for her mother in 1978.

Wanna learn fashion? From home?

In these uncertain times most of us are locked at home looking for something to do well who knows, maybe you could be the next Armani. I will present you some of the best books (according to critics), based on fashion designers. You can probably find some juicy secrets and ways to succeed in becoming a fashion designer.

Gucci: “The Making Of”

Gucci: “The Making Of” by Frida Giannini. Gorgeously designed book detailing the history, influence + innovation of the world-renowned fashion house Gucci. Features thought-provoking essay, anecdotes + archival photographs to give greater insight about the Gucci label. Perfect heartfelt tribute to the iconic brand.We start off with one of the most well received fashion books maybe ever. It released in 2011 and it was an instant success. It focuses on how Gucci became what it is today and it manages to tell this story pretty well.

You can currently get it from Urban Outfitters for 85 euro.

 

The colours of Fendi’s S/S 2020

FENDI‘s Spring/Summer 2020  Collection is full of colours. In the Ad Campaign shine stars Adut Akech, Jing Wen and Rianne Van Rompaey .

Fendi enjoys the prints of the season, including florals, maxi checks, and sequins, against a light rainbow-esque multicoloured backdrop imbued with modernist vibes… and the shots are punctuated by props like a floral swing of sorts, thrown into the mix for good measure.

Are you ready for a fashion vacation?

There are a lot of luxurious hotels in the world. I bet however that what I’m about to show you will blow your mind. Hold tight because I’m about to present you some of the most extraordinary places to spend your vacation in.

 Palazzo Versace – Gold Coast, Australia

The Versace Palazzo Dubai is possibly one of the most anticipated upcoming hotels. It will have a limited edition of exclusive condominiums available for purchase, ranging from 1 to 6 storeys and even some duplex residences. The project is being developed by Emirates PV Dubai and will allow clients a complete Versace experience. The Palazzo Versace in Australia has the unique distinction of being the world’s first fashion branded hotel. It opened for guests in September 2000 and has gone from strength to strength since. Versace has brought the grand luxury that was previously confined only to Europe to the land down under. The hotel is Located in one of Australia’s most famous areas, Gold Coast; Gold Coast has something for everyone, you can explore the ‘new worlds,’ Dreamworld, Sea World, WB Movies World, and Wet n Wild Water World. Guests can shop at the exclusive Versace boutique located at the hotel or at the nearby Marina Mirage. Palazzo Versace consists of 200 rooms and suites all with Bespoke Versace furnishings, floor to ceiling windows, to add to the romance there is a couple sized spa bath as well. Prices for this exclusive Gold Coast hotel range from $530 to $2,200.

The beach uniform for 2020

While we wait for the quarantine to end we cant help but wonder where is our next holiday going to be. When the time for a vacation comes we will make sure that you look stunning on the beach. Here are some of the great models from the 2020 collections of some brands.

The new additions to Calvin Klein’s ICONIC collection:

If CK is not a good enough suggestion for you there always is Victoria’s Secret

We hope that we gave you some inspiration and sure hope to see you at the beach this year.