Vogue Voices ~ Alexander Wang

Alexander Wang Named New Creative Director of Balenciaga

Photo Courtesy of Thomas Iannaccone/WWD

Alexander Wang has quickly risen in the ranks of fashion stardom with his effortlessly chic T-shirts, brazen boots, studded handbags, high-impact fashion shows and… well, the list goes on and on really— but we will spare you the embarrassment of the drooling mess that you inevitably become at the mention of any of his luxury products (don’t worry, we are right there with you.) As if this designer’s star couldn’t get any brighter, according to market sources, Wang was just named as the new creative director for the PRP-owned fashion house, Balenciaga; pause for those fashionistas out there that just fainted.

The Top 10 Fashion Films of the Season

What makes a successful fashion film? Is it a strong visual concept? Content that can be quickly parsed? A savvy distribution strategy? Humour? Provocation? A famous model or a catchy soundtrack? Creating compelling fashion videos has always been more art than science. But as we set about compiling our ranking of this season’s best films, we saw some interesting commonalities.

While Cartier’s 3-minute CGI epic “L’Odyssée de Cartier” — which has appeared on network television and earned 14 million views on YouTube in just over a month — is a clear exception, the average length of the most successful films has dropped noticeably from just a few seasons ago. Indeed, several of this season’s top picks, including films from Lanvin, Prada, ASOS, Alexander Wang and Balenciaga, are better attuned to the short attention spans of today’s internet users and last no more than 1.5 minutes, a length that could shrink further in seasons to come.