Cartier ~ Winter Tale

Time for joy and presents… Is time for a Fashion Christmas!

Cartier Winter Tale

Lights, Camera, Fashion! Designer Couture Featured in Film

Photo Courtesy of Breakfast at Tiffany’s

There’s nothing better than unwinding after a long day by grabbing your favorite beverage, a bag of popcorn, and kicking your feet up in front of a great movie. While some might get invested in a story line or even doze off, we’re enchanted by cinematic details, including the makeup, costumes, and luxury fashion. Some movies even showcase wearable pieces by our favorite top luxury designers. In case you hadn’t noticed them yourself, we rounded up a list of those films for you, so all you have to do is sit back, relax, and enjoy the high-end show.

The huge potential of Indonesia’s luxury market

Hugo Boss store at Pacific Place, Jakarta

With a population of 237 million (2010) which is expected to reach over 250 million by 2020, Indonesia is not only South East Asia’s largest countries but also one of the fastest growing economies in the world, with an annual growth rate exceeding 5% in seven of the past eight years, thanks largely to its increasingly affluent middle class. Unlike many of its neighbors, Indonesia doesn’t depend on exports to Europe and the U.S. for growth, so slowdowns in those countries have had only a limited impact on its expansion.

The Top 10 Fashion Films of the Season

What makes a successful fashion film? Is it a strong visual concept? Content that can be quickly parsed? A savvy distribution strategy? Humour? Provocation? A famous model or a catchy soundtrack? Creating compelling fashion videos has always been more art than science. But as we set about compiling our ranking of this season’s best films, we saw some interesting commonalities.

While Cartier’s 3-minute CGI epic “L’Odyssée de Cartier” — which has appeared on network television and earned 14 million views on YouTube in just over a month — is a clear exception, the average length of the most successful films has dropped noticeably from just a few seasons ago. Indeed, several of this season’s top picks, including films from Lanvin, Prada, ASOS, Alexander Wang and Balenciaga, are better attuned to the short attention spans of today’s internet users and last no more than 1.5 minutes, a length that could shrink further in seasons to come.