Hugo Boss F/W 15

The Hugo Boss name is synonymous with the kind of luxury that whispers rather than shouts and during the seasons that Jason Wu has been at the helm of the Boss brand he has adhered to an aesthetic that is understated yet powerful. For fall Wu explored ideas about industrial beauty; the kind of subtly commanding look that calls to mind architectural majesty.

Anja Rubik and Joan Smalls for Hugo Boss Fall 2013

Models Anja Rubik and Joan Smalls poses a classy style for the fall 2013 campaign of Hugo Boss, photographed a top models by Tom Munro.

Why Creative Directors Matter More Than Ever

Reed Krakoff, Luella Bartley, Marc Jacobs, Katie Hillier, Jason Wu, Emma Hill | Source: Illustration by BoF

LONDON, United Kingdom — Despite the rise of social media, which has put more and more power in the hands of consumers, a senior executive at a major fashion brand recently said to me that, in this industry, “the creative director is God.”

BOSS Fall/Winter 2013 Runway Looks

Headlined Conceptual Luxury the BOSS Fashion Show Collection features soft lines, voluminous shapes, classic cuts and exclusive details.

The huge potential of Indonesia’s luxury market

Hugo Boss store at Pacific Place, Jakarta

With a population of 237 million (2010) which is expected to reach over 250 million by 2020, Indonesia is not only South East Asia’s largest countries but also one of the fastest growing economies in the world, with an annual growth rate exceeding 5% in seven of the past eight years, thanks largely to its increasingly affluent middle class. Unlike many of its neighbors, Indonesia doesn’t depend on exports to Europe and the U.S. for growth, so slowdowns in those countries have had only a limited impact on its expansion.

BOSS Black Sportswear Summer 2012

Looking forward to the weekend? The BOSS Black Sportswear Summer 2012 collection is perfect for leisure activities. Casual and comfy yet stylish!