Back to the roots


The Italian Fashion Brand Armani - Florence Inferno

You might know the person on the picture. His name is Giorgio Armani, one of the most renown fashion designers to walk this earth, possessing a mind blowing 5.5 billion USD, despite that fact he is famous for his humble character giving away millions  to charity every year.

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When I  was in Milan I saw this  extraordinary person doing the same thing that he does on this photo that I stumbled upon. To see Giorgio Armani himself dressing the mannequin in his own store on Via Montenapoleone. That made me think, that if this man can still do work in his own shops besides his own net worth, then everyone should remember where they started from and to never forget that.

Miuccia Prada Talks Fashion & Poiltics With La Repubblica


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Miuccia Prada rarely sits for interviews, but she made an exception for La Repubblica.The fashion designer chat very candidly with the Italian newspaper on fashion and politics, and we have all the deets. Miz Prada touched everything about luxury brands leaving Italy, designers brushing off Italy and the Italian Press and politicians not taking fashion seriously.

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Art, Fashion and Gala Gonzalez


dlm_9408For their Dsquared2 Spring Summer 2015 women’s collection, creative directors Dean and Dan Caten infused their fashion design with artistic flair. This was reflected into a lineup with varied shapes, proportions, color combinations and graphic patterns. Here, Spanish fashion influencer Gala Gonzalez talks about her relationship with the art world and poses for the camera, re-interpreting some of the key looks shown on the brand’s catwalk and capturing the collection’s eclectic sprit balancing tomboy edge and couture-like femininity.

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Atribute ~ 40 Years of Armani


Giorgio-ArmaniAtribute to history

Although there is no lack of articles written about the man Giorgio Armani and his many accomplishments, what better way to initiate the #ATribute theme but to dedicate one to history?

a-tribute-to-history_2XThe history of the early years that formed Mr. Armani and led him to start the company that bears his name. He was born in the northern Italian town of Piacenza, where he was raised with older brother Sergio and younger sister Rosanna by his mother Maria Raimondi and father Ugo Armani.

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Whilst at secondary school at the Liceo Scientifico Respighi in Piacenza, Armani aspired to a career in medicine, particularly after seeing the effects of the recent Second World War but also after reading A. J. Cronin’s The Citadel. “I wanted to be a country doctor and save lives… like a hero in a Hollywood film.”, he has said. So he enrolled in the Department of Medicine at the University of Milan, but after three years, in 1953, he broke off his studies and joined the army. Because of his medical studies, he was promoted and transferred to an infirmary in Verona. After experiencing hospital life and occasional evenings at the Arena in Verona, he decided to look for a different career path.

giorgio-armani-david-lees-time-magazine-e1349248827796After his stint in the armed forces, Giorgio Armani found a job as a much-celebrated merchandiser at La Rinascente, a department store in Milan. He then went on to become a seller for the menswear department

g_armani-history (1)– in which capacity he gained valuable experience in the marketing aspect of the fashion industry. “I was an observer. I liked to listen rather than openly express myself. This trait is something that I’ve retained over the years”.

In the mid-1960s, Armani moved to the Nino Cerruti company, for which he designed menswear. His skills were in demand, and for the next decade, while continuing to work for Cerutti, Armani also free-lanced, contributing designs to as many as ten manufacturers at a time.

Perhaps the most formative moment in Giorgio Armani’s life was meeting Sergio Galeotti in 1966. A few years later his friend would suggest that they would start a company together based on his design “There was a lot of courage on his part, which I was lacking, being more adult and therefore more cautious. He had a great deal of strength, and maybe even some form of irresponsibility. And I operated with a dose of realism, and maybe even a little genius that has been very useful to me in my life.” They went on to form Giorgio Armani Spa in 1975 with an initial investment of 10 000 dollars, partly derived from the sale of their Volkswagen. The rest, as they say, is history…

Used materials by: http://www.armani.com

 

 

 

 

 

Like Marilyn Monroe by Max Mara ~ Fall Winter 2015-16 Fashion Show


AI15_0012_13.jpgMax Mara and Marilyn Monroe, icons of classic chic, beauty and intelligence. The collection’s signature coats are worn seductively with the allure of luxurious beach wraps.

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The Independants by Vogue.it


3baaeb22-ac9a-42bf-a808-ccbb602c7957Portrait of a personality. She is Mia Goth, twenty years old, a mix of nationalities in her DNA (Canadian Brazilian but a Londoner by birth) and a cinematography curriculum worthy of respect. Making her one of the most interesting young actresses as well as a young woman of intense allure is her personality. Minimal maquillage is a must. With an evanescent foundation cream, in serum form, such as Nude Air, n. 02, then a minimal gloss that brightens the lips, such as Dior Addict Fluid Stick, n. 219, and lastly a professional mascara such as Diorshow Iconic Overcurl, n. 090. All by Dior.

Overcoat in leather in belt with eyelet in silver metal, Dior. Hair Guido for Redken. Make-up Pat McGrath. Manicure Jin Soon Choi for JINsoon. Fashion editor Karl Templer. Set design by Stefan Beckman @ Exposure NY. On set PRODn @ Art+Commerce.

 

This month’s issue of Vogue Italia will be in the next few days on newsstands

 

LA PERLA ~ Full Show Spring Summer 2015 Haute Couture Paris


la-perla-atelier-039Talking about La Perla we touch the queen of the sensual and elegant, classy and sophisticated luxury lingerie.

Lingerie and sportswear are rarely shown together, and their appearance on the couture runway courtesy of La Perla – complete with Naomi Campbell closing the show – was unprecedented.

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Peter Dundas and His Last Collection Autumn/Winter 2015-16 for Emilio Pucci


00570h_592x888That’s it… Peter Dundas and his final collection for Pucci. Since his appointment at the house in 2008, Dundas has energized the brand into a blazing, hyper-coloured fanfare of mega watt clothes for mega watt lifestyles.

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Ermanno Scervino Readies First Women’s Brand


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Ermanno Scervino is one of my favorite designers. I can wear some of this brand outfits with a very pleasure, becase express the femininity completely well. For sure the new women’s contemporary brand will be successfull.

FIRST NAME ONLY: Ermanno Scervino is gearing up to unveil Ermanno, the designer’s first women’s contemporary brand.

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Dolce & Gabbana’s Kids Collection S/S 2015


dolce-and-gabbana-summer-2015-child-advertising-campaign-02-zoomWe become a  part of a fairy tale with some of the best story tellers – Dolce and Gabbana. They play with colours, they wear kids with magic and kids are very happy to find it. As Christopher Moore says: “Children see magic because they look for it.”  See more about S/S 2015 kids collection at www.dolcegabbana.com

Ciao, Amore ~ Valentino Closes the Couture Shows With an Ode to Love


VAL_2346Maria Grazia Chiuri and Pierpaolo Piccioli are in the mood for love. Their inspiration board was lined with quotes from Shakespeare, bits and pieces of Dante’sInferno, and the paintings of Marc Chagall, hopeless romantics all.

Continue reading “Ciao, Amore ~ Valentino Closes the Couture Shows With an Ode to Love”